Welcome to a frothy world- the world of soaps! Where ladies wear a nine-yard silk sari to enjoy a sumptuous meal at the dinner table. Where five generations live under one-roof. And where serpentine dialogues and menacing expressions seem to be the mantra.
'It is a double-pleasure to deceive the deceiver.' This seems to be the driving force that prevents the producers from resting their untiring efforts to betray the Indian viewers who seem to be consuming these soaps as their staple diet.
Like the population, the growth of these larger-than-life soaps on the 35 mm screen is expanding at an exponential rate is going unchecked. "The institution of marriage has been abused and robbed of its sanctity," says Aishwarya Nair, Delhi University, student.
"Multiple marriages, unwed mothers, bitching mother-in-laws, exploited daughter-in-laws, the 'with-no-work' vamps who would love to tear the family apart while looking glamorous with oodles of make-up, all set up in maha joint family, truly does not relate to the middle-class viewers and their ethos." Adds Aishwarya
Contradicts Rajni Malhotra, a housewife, "After a tiring day at work, these soaps act as stress busters. In fact, I feel grateful that such feuds don't crop up in my family set-up!!"
Soaps have been an every issue-of-conflict in the family curriculum. "Soaps provide the much needed dose of drama for women, not men; that causes some family drama of its own!!"
A sensible lot of today's youth, who may agree with me hands-down that it is insane to segregate a part of their day to deposit it with these nuisance soaps.