Delhi Chief Minister Sheila Dikshit on Sunday inaugurated the
Hindustan Times I Love Delhi
campaign amidst great fanfare and a huge of gathering of supportive youngsters at the India Gate lawns.
The campaign is a six-week long high adrenaline, action packed series of events that is all set to get Delhi’s youth moving, grooving, singing and gaming. “We [
] have been around for a long time. And we plan to be around for a much longer time,” said Chaitanya Kalbag, Editor-in-Chief of the
“We are entering into our 60th year of independence. I felt the timing was just right to remind everyone that what a great city we live in.”
Praising the initiative, Delhi Chief Minister Sheila Dikshit said, “The
is one of the few newspaper that every Delhiites grabs his hands onto every morning. Love it or hate, you cannot ignore it. It is lovely to see such a plan being created to promote Delhi like this.”
“We want Delhi to be a world-class city. We are glad to be a partner for this event. I’d say there’s reason enough for Delhiites to rejoice – this is another step for Delhi to be a brand recognized throughout the world,” said Chairman and Managing Director for Delhi Tourism and Transport Development Corporation Sanat Kaul. The event is supported by Delhi Tourism and has Hutch as the presenting sponsor.
is the radio partner and MTV is the television partner. Barista and Yamaha are also supporting the campaign. “I Love Delhi campaign aims to celebrate the spirit of youth and connect them back with Delhi through a series of events that appeal to them.
Some personalities like Sonu Nigam, John Abraham, Akshay Kumar and others will be judging the best of Delhi,”said Anand Bhardwaj, Head of Marketing at HT Media.
The event kicks off with
, a three-day Delhi University fest that will see performances from Parikrama, KK, Shaan and Anu Malik, a dance competition titled Fever Nights and a talent hunt show called Creative Countdown.
There will also be 3-day adventure sports event called
and a talent hunt for the best voice of Delhi with Sonu Nigam and Shankar-Ehsaan-Loy.