Getting the Capital?s pulse right | india | Hindustan Times
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Getting the Capital?s pulse right

india Updated: Feb 06, 2007 12:57 IST

Metro now is all that this throbbing metropolis had been waiting for—a morning tabloid that is really about what this city is. On Monday morning, as the tabloid hit the stands across the city for the first time, it was sold out within an hour; it had caught the Capital’s instant fancy.

The first issue of this 48-page, vibrant and colour-rich tabloid newspaper — a joint venture between HT Media and The Times of India Group, two of the country’s biggest media houses — has brewed up a sure-fire recipe for success, racy and packed as it was with news, insights and unique reader takeaways. Sameer Kapoor, CEO of Metropolitan Media Company that publishes Metro Now, called Delhi’s response “fabulous”.

“This must have been the biggest response to a launch in the history of newspapers,” he said, adding that the company had printed around 85,000 copies, which was all gone “in an hour”. Several newspaper vendors said the first edition flew off the shelves very quickly. While readers said it was “delightful”, a youthful alternative to the humdrum of the usual morning reads, Kamlesh Singh, its editor, told the Hindustan Times that it would become more adventurous in the days ahead.

Priced at a tempting Re 1, it kept its readers in thrall on Day 1. It is time you got your copy of the Capital’s pulse, Metro Now.