Actor Aamir Khan, whose hairstyle in the film Ghajini has been imitated by the ushers and employees of various multiplexes as part of a special promotional activity, said that the movie is an event in itself.
Aamir said: "It normally doesn't happen that the entire chain of theatres accept the look of a character in a film. It doesn't happen with every film."
"Theatres are looking at Ghajini as an event and it has become an event in itself," Aamir said while speaking to reporters here Monday.
"I am extremely happy with the idea and the enthusiasm shown by volunteers in accepting the look," he added.
Aamir said the hairstyle of the character in the film was the same as that of south Indian star Surya.
He said: "We have kept the same hairstyle as Surya, who played the lead role in the Tamil version of Ghajini."
Aamir denied that the promotion activity of his film was to challenge Shah Rukh's Rab Ne Bana Di Jodi.
"Our marketing team had come up with the idea long back and it has nothing to do with Shah Rukh's film," he said.
On being asked about what he thought about Shah Rukh's latest release Rab Ne.., Aamir said: "I have not seen it yet, as I have no time."
Aamir felt that his leading lady in Ghajini Asin would take everyone by surprise.
"Asin is the surprise package (of the film) and I think the whole country will be floored by her talent," the actor said.
Giving Ghajini competition when it releases December 25 will be the animation film Jumbo for which actor Akshay Kumar has lent his voice.
Aamir, however, feels that there is no competition between the two films.
"Jumbo is an animation film and I think there is no clash with it," the actor said.