Every 20 seconds, a child dies in India, as 13 lakh children lose their lives even before they turn five. These lives can be saved.
Giggle of Life — Save the Children’s campaign in India is an effort to catalyse a movement for ending deaths of children under the age of five, who die due to reasons that can be easily prevented.
According to the people associated with the campaign, Giggle of Life symbolises a promise of creating a nation where every child is born to live and has an equal opportunity to survive and thrive.
“Through the campaign we want to build a public momentum that can help amplify a collective voice amongst decision makers to show that India cares.”
The campaign aims to help achieve Millennium Development Goal 4 on new-born and child survival. This means addressing the health and wellbeing of newborns, children and mothers. Since 2000, India has made dramatic progress by reducing under-five deaths by more than 50%. India is at a critical juncture when reaching the target is within grasp. Yet today, India also represents a great challenge in seeing the revolution through — high levels of newborn mortality — that can stall the progress made so far.
To end these needless deaths, all that needs to be done is the will — from politicians, the public, aid agencies and corporates, to make it happen on a national scale.
The NGO is launching different campaigns and reports on different aspects related to newborn, child and maternal health.
India accounts for 26.6% of all newborn deaths globally.