The big fat Indian wedding is being lured out of the country by global hotel chains and tourism boards of several countries who are flocking to India in a bid to grab a piece of the reportedly $20 billion (R92,000 crore) market.
The Tourism Authority of Thailand (TAT) and the Sands Corporation of Las Vegas, which owns plush new hotels in Singapore and Macau, have already started pitching for the lucrative desi wedding business.
“Weddings are one of the most profitable niche tourism markets in the world and India with its famously opulent weddings is on top of everybody’s wish list. We are planning a new advertising campaign and will offer special packages and sops to attract Indian couples,” Chattan Kunjara Nu Ayudha, Director TAT, told PTI.
The recently opened Marina Bay Sands, a multi-billion dollar hotel in Singapore recently organised a special road show in India offering ‘Pheras in the Sky’ and glitzy casino receptions. The casino nuptials are probably to emphasise that marriage is, after all, a gamble.
While TAT's Ajudha is planning a new advertising campaign to offer special packages and sops to attract Indian couples, the CEO of the Sands Corporation Sheldon Anderson is pitching the seven-star Marina Bay Sands in Singapore as a dream destination.
(With inputs from Press Trust of India)