GODREJ RENEW Hair Colour Cream from Godrej Consumer Products Limited (GCPL) organised a seminar to acquaint local hairdressers with new trends, hair colouring techniques and various aspects of hair care at Hotel Rajshahi here on Tuesday.
Around 60 hairdressers participated in the seminar. GCPL senior executive (Marketing) Monali Katke convened the seminar with a demo where she shared her experience on hair care and hair colours with the use of Godrej Renew.
Monali demonstrated modern techniques of mixing colour and safety measures during application of colours. She also spoke on the varied range of hair care products available in the market today and the need to choose the right product for your customer.
Monali said, “It has been our constant endeavor to bring world class products to Indian consumers; Godrej Renew Hair Colour Cream is one such product from Godrej; it contains aloe and protein conditioners that protect and revitalise hair while you colour it; the special after colour conditioner provides nourishment and moisture to colored hair, giving it a healthy shine; as barbers play a major role in the consumer’s experience with hair colour, we are educating them regarding the method of usage and the brand benefits”.
The seminar was followed by a question and answer session. The highlight of the seminar was the announcement of signing up of barbers for initiating a consumer offer. Under this offer, hairdressers will be given a kit comprising towel, brochures, banner, poster and free Packs of Renew. This offer will give the consumers who walk into the salon, the privilege to get their hair coloured with Renew for just Rs 25.
This activity will continue for a time period of two weeks. All the consumers, who avail of this offer, will need to fill in a feedback forms customised to get a true feedback of the customers experience with the product. The saloon will be replenished with stock at the end of the day on the basis of feedback forms submitted by the salon owner to the distributor.