The initiative is a chance for consumers across the US to get up close and personal with the wearable technology device and see what the fuss is all about.
In a post on the Google Glass Google+ page, the company said that the roadtrip is also a chance for people to quiz Google's technical team about the gadget and to learn more about the technology surrounding it.
And, as well as hands-on, or should that be face-on, time with the headset, the company also promises local snacks and local beverages to anyone that comes down to one of the pre-arranged meeting points.
So far, the only confirmed stop on the trip is Bay 7, American Tobacco Campus, Durham City, North Carolina , where people who RSVP can come down and try the headset on for size on October 5.
Google says that it will be announcing further stops in due course and to keep following the Google Glass Google+ feed for more details.
Wearable technology is expected to be one of consumer technology's next big things and so far, the poster child for the movement is Google's spectacles-like headset that tethers to a smartphone and offers hands-free connection to the internet, social media, satellite navigation and stills and video camera operations.
But as well as Google's Glass, Microsoft, Intel, Acer and of course, Apple are all rumored to be developing their own wearable devices but so far the only tech company to show its wearable tech hand is Samsung whose Galaxy Gear smartwatch launches this weekend in the US and Europe. Offering email, text message and social media notifications as well as remote control settings for a compatible smartphone or phablet's music player, the device is being marketed as a fashionable smartphone accessory, rather than as a standalone device.
As for Google Glass, although there are currently 8,000 Explorer Editions of the device in use, the company is yet to reveal when the product will be launched, either in the US or further afield.