Google India has released its Google India Auto Report based on insights from consumer search behaviour in the auto sector — cars and bikes — over the two years of 2009 and 2010.
According to the report, the boom in the auto industry in India over 2009 and 2010 was reflected in the search behavior of Indian consumers on Google. Google Search’s auto vertical witnessed 110% and 84% growth in 2009 and 2010 respectively. The automobile category grew by 72% in the first six months of 2011 over the same period in 2010 as well.
Google India says that over the last two years, its auto vertical is the fastest-growing in query volumes compared to other key verticals such as consumer electronics, finance and travel.
Indian consumers are ahead of the US and Europe in internet research for car and bike purchases.
Vehicle shopping queries account for 49% of all auto-related queries on Google Search.
Entry- and mid-segment cars (Rs2-6 lakh) are the most searched.
Diesel car searches registered triple digit growth in 2010 and saw 52% growth in April-May 2011, when petrol prices increased by Rs5 per litre.
SUVs are the second most searched car category, followed by luxury cars —the fastest growing car category.
Search queries for bikes saw over 96% in query volumes in 2010.
Searches for bikes showed robust growth, ahead of cars. Premium bikes — 150 cc-plus — saw maximum query volumes, registering 90% growth from January 2010 to May 2011.
Deluxe bikes (125-150cc) were the fastest growing category, registering 193% growth in query volumes. The entry-level bike category also showed a strong growth of 90%.