Google is all set to launch a new graphics file format that will reduce the file size by 40 per cent. The new format WebP would enable quicker file transfers and a speedier web.
"When we took a bunch of images, recompressed them from their current lossy formats into WebP, we saw on average about 40 per cent decrease in size, which is staggering," said Richard Rabbat, lead product manager on Google's "make the Web faster" effort.
"Shrinking images by that much is particularly important considering that, by Google's estimate, "65 percent of bytes on the Web are from images," he continues.
"The challenges are tremendous," Rabbat said. "We foresee it's going to be a very long conversation," said Rabbat.
"We're talking to other browser vendors about supporting WebP. Initially, we want to spread this widely on the Web", he continues.