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Green is mean

india Updated: Mar 17, 2010 23:04 IST

The fight between ‘earth savers’ and ‘earth changers’ is warming up for another round of high drama. This time, the ‘earth changers’, who believe that science is the answer to all the world’s problems, have made a decisive attack. Two Canadian researchers have found that people who wear the ‘halo of green consumerism’ — the ‘earth savers’ — are less likely to be kind to others and more likely to cheat and steal. “Virtuous acts can license subsequent asocial and unethical behaviours,” they found. They also found that when their study group of green consumers was given the chance to boost their money by cheating on a computer game (yes, that’s how they judge your moral standards these days) and then given the opportunity to lie about it, they did, while the conventional consumers did not.

Going green has become a fad. They are many who have joined the bandwagon and now spend huge sums on free-range chicken and pesticide-free cabbage. Not to mention organic tea. But how on the earth can they become better people by wolfing down all these politically correct victuals? As far as we know, these are chemical-free food items but not infused with moral mantras that will swing into action the moment they enter human bodies and change our genetic codes.

Moral balancing — a milder word for hypocrisy — is hardly new, it’s as old as the hills. Who isn’t guilty of it at some point of time or the other? Didn’t some study show that the ones who considered themselves to be more virtuous tended to be more selfish? The green consumer is just like any one of us. Only, if we may say very softly, they have some extra cash to spend on such things. Now what will the counter-attack be? Ah, that’s easy to guess: non-green people are aggressive, brutish and selfish — after all, they don’t care about anyone else. See, no difference at all.