Gujarat on Wednesday became the first state to launch a toll-free helpline for consumer awareness.
The helpline received its first call within minutes of its launch at the Consumer Education and Research Centre (CERC) on the National Consumer Day.
This is part of the Centre-funded nationwide effort to encourage consumer awareness. People in the state will have to call this number (18002330222).
“The helpline would enable the consumer in any part of the state to assert his right,” CERC senior director Pritee Shah told Hindustan Times soon after the launch.
She also revealed the first caller had asked whether the claims of an insurance offer in an advertisement was correct or not. The CERC would investigate the claims and advise the caller accordingly, she said.
The helpline would not only handle complaints against products, services and companies but also answer queries about the Consumer Protection Act, the administrative set-up of consumer rights institutions and how to assert one’s right as a consumer.