The Dubai Shopping Festival, which attracts about 3 million people every year, was started in 1996 to encourage retail trade in Dubai, United Arab Emirates.
Now, the Haryana Government wants to do something similar in Gurgaon.
In its bid to bring Millennium City on the international tourism map, the government has proposed hoteliers and mall owners to organise a grand shopping festival similar to the Dubai event.
Encouraged by the success of Surajkund Crafts Mela in Faridabad that has already achieved global recognition, the state tourism departments wants the Gurgaon festival to be held in December this year.
The Financial Commissioner and Principal Secretary of Tourism Department, Keshni Anand Arora, held a meeting with hoteliers and mall owners of Gurgaon on Friday.
Addressing the meet, Arora said the festival could be organised in December.
“Surajkund Crafts Mela has been famous on the international stage for many years now. I want the shopping festival in Gurgaon to capture international attention from its beginning,” Arora said.
“How and where it could be organised should be suggested by the hoteliers and mall owners. For this, they can appoint event managers.”
Arora suggested that unique products from the best companies could be put up for sale in the festival.
“The companies may be asked to give discounts on their products. The mall owners of Gurgaon would have to put up coordinated efforts to attract buyers,” Arora said.
She said airlines and hotels could be involved in the mega event. Organising cultural programmes as well as games for children, besides shopping will ensure the needs of every section of society will be met, she suggested.
"The festival can become an annual feature in Gurgaon. If we get a good response, it will come as a major boost for Gurgaon ahead of the Commonwealth Games in Delhi in October next year," Arora said.
"All foreigners who come to Delhi would want to visit this place."
Arora asked the Gurgaon deputy commissioner and HUDA administrator to convene a meeting with the hoteliers and mall authorities on June 10 to work out the modalities.
Subhash Goyal, Chairman of Haryana Travel Mart, said the Mart has declared this financial year as the 'Visit India year'. Road shows are being organised in Australia and European countries, he said.
He said there was a plan to conduct such road shows in other countries also.