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Guus is Korean GP envoy

india Updated: May 30, 2012 00:25 IST

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Seoul Dutch football coach Guus Hiddink, who led South Korea to the World Cup semifinals in 2002, was selected Tuesday as special ambassador for the Formula One Korean Grand Prix.

South Korea became Asia's sixth Formula One host in 2010. But the event, held at Yeongam 320 kilometres (200 miles) south west of Seoul, failed to attract widespread popular interest and ran into trouble because of financial losses.

Organisers said Hiddink would help draw more foreign and domestic fans to the event, held this year from October 12-14.