When the Hip court Hanuman, you know digital has gone desi — and that spells a message that India is a keen market for new media, say industry executives. There are also plans for games based on street sports like gilli-danda!
Sony Playstation has just launched an all-new game, Hanuman — Boy Warrior, as the first of a list of India-specific products that will be launched this year. For the first time, Playstation content in India will be in a local language.
Playstation is looking at India’s existing three million gamers and 32 million Internet gaming visitors to drive growth.
Atindriya Bose, country manager, Sony Computer Entertainment – Playstation says, “New media and new forms of entertainment are gaining ground in India, where the youth population is very large.”
Following Hanuman are a couple of quiz games, one based on the engineering and medical entrance exams in India and the other on the UPSC (for IAS, IFS, IPS selections) exam curriculum in the form of a word quiz. These will be followed by a game set in an Indian village that includes kite flying, gilli danda and the garba dance.
“We will maximise Indian content and culture to broaden the Playstation business in India. In gaming, content drives hardware,” Bose said.
Playstation closed fiscal 2008-09 with a 300 per cent growth and hopes the momentum will continue over the next few years as the nascent gaming market opens up.