Harley Davidson, cult mobike, to arrive in India soon | india | Hindustan Times
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Harley Davidson, cult mobike, to arrive in India soon

It took sometime coming, but in a protracted two-year mango-for-bike trade swap, it’s finally here. Iconic US cruiser bike manufacturer Harley Davidson has decided to launch its legendary bikes in India, the world’s second largest 2-wheeler market.

india Updated: Aug 28, 2009 02:07 IST
Sumant Banerji

It took sometime coming, but in a protracted two-year mango-for-bike trade swap, it’s finally here. Iconic US cruiser bike manufacturer Harley Davidson has decided to launch its legendary bikes in India, the world’s second largest 2-wheeler market.http://www.hindustantimes.com/news/specials/popup/280809/1.jpg

Harley’s cruisers would emit their patented roar on the streets in India from mid-2010 when the company sets up its first dealership and launches 12-15 of its bikes. The first ones to hit the roads could be the ones on display at New Delhi’s Oberoi on Thursday — the Fatboy and Night Rod Special.

“India is important to our long-term vision,” said Keith Wandell, president and CEO of the $5.6 billion (Rs 27,000 crore) company.

Globally, Harley is symbolic of an expression of freedom by 40-plus middle-aged men that led to the “life begins at 40” anthem. In India the company is not looking at an exact replication.

“Our surveys have shown in India there is a great resonance for bikes across age groups and even income levels,” said Anoop Prakash, the company’s managing director for India. “The brand has an equity here but very few people have experienced it.”