The trend of niche matrimonial portals has come of age. The latest on the Web is abilitymatrimony.com, a site to help people with disabilities find life partners. Launched last month, the website joins the league of other niche matrimony portals such as overweightshaadi.com (for overweight people) and Thirungangai, a site launched earlier this year to help eunuchs and transsexuals get hitched.
Talking about overweight shaadi.com, founder Aditi Gupta says, “People said my cousin had to lose weight to find the right guy, but she found a man who liked her as she is. This made me realise that there are boys who are attracted to healthier girls. It’s then that my sister Megha and I decided to create a platform for people on the heavier side to meet and interact.” The website currently has more than 2,500 members with 30 to 40 joining every month. Khushboo Virmani (name changed), a member on the site, says, “I had put my biodata and pictures on many regular matrimonial websites but to no avail. Here it was easy because there were no prerequisite body types, and I finally met the right guy. We’re getting married in two months.”
Sanjeev Pahwa, who runs websites such as thirtyplusmatrimony.com and manglikshaadi.com, feels niche matrimonial sites help save a lot of time. “There are Rs 500-600 crore riding on matrimonial websites of which around 40 per cent is from people with specific preferences and needs,” he says.
Concurs Anil Valiv, who started positivematrimony.com, a matrimonal website for HIV positive people, “A friend who was HIV positive wanted to get married but he couldn’t because potential brides never came out in the open. So, I decided to launch this website. Such initiatives will help people with special needs.”
Other niche sites
positivesaathi.com (for HIV positive people)
secondshaadi.com (for divorcees and widows)
govtshaadi.com (for government employees)
thirtyplusmatrimony (for those above 30),
diabeticmatrimony (for diabetes patients).