HEMANT TALREJA owner of Satnam Medical Store, Annapurna Road has won the ‘Condom Bindas Bol’ contest in the retail segment.
Mayor Dr Uma Shashi Sharma gave away the prizes in a programme held on Friday. The campaign encourages the customer to loose their inhibition.
Speaking on the occasion Sharma praised the initiative. She said that the Indore Municipal Corporation (IMC) has been actively involved with Non-Government Organisations (NGOs) and others in the fight against AIDS.
She admitted that while most measures were post operative, by distributing medical health care and financial aid to those afflicted by this disease there was more scope in promoting awareness amongst the public.
Co-owner Umesh Talreja said the response was good during this period and they sold about 900 packets. Moods condoms had emerged as the common choice with their durability. The customers were encouraged to speak aloud about condoms and they were told about the different types of condoms available in the market.
The retail and consumer constant sponsorer Hindustan Latex Limited officials present on the occasion said that this was only a part of the prize and the consumers will be awarded separately, while the mega prize of a motorbike will be awarded after completion of contest by 2007 end.
They also displayed recently launched condoms including the first having a vibrator for the male and a radium coated latex.
The first has a rubber ring with a small battery for enhanced pleasure through stimulation and the other having irradiance that glows in the dark.
This was shown specially to educate the consumers about then advances made in this field. The condom category promotion campaign is run by ICICI Bank with funding from United States Agency for International development (USAID) with the support of Ministry of Health and Family Welfare (MoHFW). The Private Sector Partnerships-One project (PSP-One) provides technical support.