Here comes the third one | india | Hindustan Times
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Here comes the third one

india Updated: Feb 03, 2009 17:54 IST
Front row view | Vinod Nair

So we have one more fashion body now! The situation now in our fashion industry is such where there are more
generals than soldiers!

I must say that Indian fashion is beginning to look more and more interesting, albeit for all the wrong reasons. With already three sections in place, I really don’t see the need for yet another formation of a Council to “promote” the very industry that is now in shambles because there are several groups already in it. Interesting!

In a dilemma
With more fashion weeks in the same city at the same time, I have started getting calls from designers asking me whether they should be taking part in the fashion week. I understand their predicament. With the attention of the people getting divided, some of these designers are getting sceptical about these fashion weeks. They now feel it is not worth their while to be a part of the fashion weeks that have more or less become a laughing matter.

What really surprised me was that the senior designers, who had promised to close the gap between the two factions in Delhi and make just one event every season, are now nowhere to be found. Two fashion weeks are well underway and some of those who are serious about fashion are now in two minds as to whether they should be a part of any of these fashion weeks.

Well, this aside, I am glad that such serious corporate houses as the ITC are as serious about this industry as it was before. At least, that’s a big relief. I remember not so long ago, I wrote on how important it was for our fashion industry to have a solid corporate backing for it to grow.

When the three year contract of Wills Lifestyle and Fiama di Wills as the title and associate sponsor got over last season, like everyone I was also sceptical about them coming back to sponsor the event for the next three years, especially at a time like this where companies are cutting down costs. But ITC showed that it stands by its promise by coming in again to sponsor the FDCI event for another three years.

There was a time when our designers used to be seen as a bunch of social wannabes, trying to get their 15 minutes of fame in the columns of morning papers. No corporate wanted to associate themselves with those jokers. And now when such companies, as ITC, are coming in to help the fashion industry grow, it is a shame that some of our designers and their fragmented minds are standing in the way of its growth.

Time for action
I feel that still it is not too late for them to wake up and see what they can collectively do to promote Indian fashion. Looking at filling one’s own pocket is alright, but it is better for them to see that everyone’s pocket is also filled in the process.

More importantly, there are young and promising designers who are getting jammed in the middle. I don’t feel sorry for them as I feel that they too have to make a choice. It is up to them to choose where they want to be.