Are you one of those who love to experiment every time you go out for a glass of beer and wish it had an Indian flavour to it. If yes, then your wait is over.
One of the leading brewers in the country has given a spicy twist to your taste buds with its latest offering-Indus Pride, the first authentic Indian beer brewed with authentic Indian spices. It is targeted at those who are willing to experiment, a unique concept to capture true Indian tastes.
Akash Sahu, general manager Brand Communication, SAB Miller India says, “Spices are at the heart of any Indian dish, so we thought why not blend it with beer and give it a desi touch.”
Available in four variants, coriander, cardamom, fennel and cinnamon, this beer doesn't have added flavours. Sahu adds, “Pure plant extracts have been used for brewing these exotic flavours can go well with changing food habits in the country.”
And those in the industry have welcomed the move. Priya Vasudeva, brand manager at the Bar Café that boasts of some 40 beer varieties, says “It is a great move as it is for the first time in India that someone has tried to experiment with beer’s taste with Indian spices. It would be a change for those who love to try different flavours.”
Manish Mehrotra, executive chef at the Indian Accent, says, “Flavoured beers have been part of the international market for a long time, but something like this is indeed a different concept.”
However, Mehrotra seems to have his own doubts about it. He says, “It is a difficult thing to pair such peculiar spices any particular cuisine. And whether people like it or not only time will tell.”
Kama, bar consultant at The Lalit, says, “It will cater to a very unusual consumer as the kind of spices being used in the making have a peculiar taste and not everyone would like them.”
He adds, “It may get a decent response among foreigners but since it has too much of flavour, I doubt many Indians will prefer it.”
Priced at Rs 85 for a 330ml bottle, the beer comes in four variants:
1. Citrusy Coriander- A twist of aromatic coriander spice balanced with zesty citrus notes imparting a burst of refreshment.
2.Citrusy Cardamom- A dash of floral, highly aromatic cardamom spice balanced with delicate citrus notes awarding a hint of cooling.
3.Spicy Fennel- A complex blend of tangy woody spices with an intensive fresh anise burst, finalised with a gentle bite of heat.
4.Fiery Cinnamon- A complex blend of piquant cinnamon with velvety orange notes, finalised with an incredible bite of heat.