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High fashion, soft launch

Palladium, the city’s latest shopping destination promises to house a number of big brands even though it opened with just a handful of stores, reports Rochelle Pinto.

india Updated: Sep 25, 2009 19:12 IST
Rochelle Pinto

South Mumbai’s new shopping destination, the Palladium at High Street Phoenix opened today on a smaller scale than was earlier expected.

With big brand names like Topshop, Zara, The Collective, Ed Hardy by Christian Audigier, FCUK and Calvin Klein expected to set up shop here, the actual opening day only featured a handful of stores.

Brand gazing
Celio, Rosenthal, Magpie, Global Desi and Access&Earth are some of the stores that raised their shutters today. Suneet Verma’s name was on the original list of brand names to open but he has chosen to coincide his store launch with the FDCI Couture Week and now will only be opening in November. Designer Ranna Gill was also scheduled to open today but has deferred her plans as she’s travelling out of the country right now. Stores like VU Technologies are still finishing last minute interior work and plan to open by the end of next week.

Anita Dongre is hosting a small preview for regular clients today but the store will be open for customers only by Monday. “The new space is very clean and modern,” she explains. “I’ve been at High Street Phoenix for years and there really isn’t any other shopping experience for South Mumbai.”

Healthy competition
Dongre is also excited about the new brands that are scheduled to debut at the Palladium. “We can’t shy away from international brands. Zara is one brand that I respect immensely and besides, competition always keeps us on our toes,” she says.

Apart from their flagship store in Bandra, design duo Shantanu and Nikhil hope to open their second city store here by the second week of October. Make-up brand MAC will launch their second South Mumbai store by mid-November with competitors Estee Lauder and Forrest essentials also slated to open stores here soon.

Other stores that will open shortly are design duo Amber and Shirin, The Nature’s Co, Cheemo, Gossip, Latin Quarters, Make n Bake, Couture by Esbeda, Rohit Bal, The Comedy Shop and Ted Lapidus.