Hindustan Insecticides eyes household market
It is the first PSU for entering the repellants and home pesticide market, reports M Rajendran.india Updated: Dec 04, 2006 23:09 IST
Hindustan Insecticides Ltd (HIL) is preparing to become the first public sector company to enter the repellants and home pesticide market estimated to be worth more than Rs 2,000 crore.
The little known public sector company which comes under the Ministry of Chemicals and Fertilizers has drawn up a plan to enter this market riding on the experience of manufacturing pesticides and agro-chemicals for more than 45 years.
The company has also been exporting its agro-chemicals to a number of countries such as the Netherlands, the UK, Jamaica, the United Arab Emriates, Philippines, South Korea, Belgium, Guatemala, France, Germany, Argentina, Ethiopia, Egypt and Spain for more than a decade.
Speaking to Hindustan Times, K Hari Kumar, chairman and managing director, HIL, said, "The company is definitely looking at all avenues of growth. We are in discussions with manufacturers of a wide range of products for the household sector to market them. The demand for household pesticides is strong in semi-urban and urban areas. A final announcement could be made within a year."
Kumar said HIL's marketing was very strong in the rural markets but the channel of distribution for household pesticides is different and the company had to develop it.
"We are looking to acquire the strength by inducting people with expertise in the household pesticide market or by joining hands with a company that has marketing strengths in selling fast moving consumer goods (FMCG) in the semi-urban and urban markets. This is the strategy to begin with, and once the market grows for our products, we could be manufacturing them," Kumar said.
The company has three manufacturing units, at Udyogamandal near Cochin (Southern India), Rasayani near Mumbai (Western India) and Bathinda in Punjab (Northern India), where it manufactures safe and eco-friendly botanical and bio-pesticides concentrates for public health and plant protection.
The product range includes insecticides, herbicides, weedicides and fungicides. It also has a pest control division catering to industrial houses and offices.
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