His USP: Corn of all seasons | india | Hindustan Times
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His USP: Corn of all seasons

india Updated: Apr 16, 2011 01:20 IST
Chetna Dua

Youngsters munching buttered corn in paper mugs on streets is a common sight. Raja, who sells corn at the Sector 14 market, has a unique snack to offer you. His product has caught the imagination of the shoppers that it sells like hot cakes.

Baked in sand for about an hour, the corn is soft and juicy. Sold for Rs20 a stick, it is available throughout the year.

Sitting beside the famous Om Sweets, Raja keeps his offering stacked in a jute rack to keep it warm. In a year, Raja has formed quite a loyal customer base. But, if you are not aware, you might skip the delicacy.

"It is rare to find corn baked in sand. The method was used long back in the remote areas of Punjab. I often come here for snacks," said Harpreet Kaur of DLF Phase 2. She adds, "The corn is baked in sand with the peels intact to retain its flavour."

Raja comes all the way from Azadpur Mandi (from where he purchases corn). "I come from a village in UP. Initially, I used to sell sweet potato and ice-golas," he said.

Though there is no price list, the customers know the price. "I often come here and carry a couple of sticks home. The corn is so soft that even my 60-year-old mother can relish it," said Prateik Mathur, a corporate executive in the city.

"I have corn everyday from him. It's any day better than junk foods," said Arti Arora, a student.

When: From 4-8pm daily
Where: Sector 14 market