HOLKAR SCIENCE College was adjudged the Time ‘College of the Year’ after registering a win amidst stiff competition from other City colleges on the second and final day of ‘Utsaha-07’—the marketing game of Indian Institute of Management, Indore (IIM-I) at Abhay Prashal on Sunday.
Aditi and Saurabh stood first and second respectively in the ‘Kids Talent Show’ and Pushpendra won the Tata Steel’s ‘Personality of Steel’ contest.
Various interactive competitions, which were open for the public in the special ‘gaming zone’, not only proved a great fun for the participants, but fetched them attractive prizes according to their score level. The ‘Fun Zone’ had interesting yet simple games like hitting a score with ball, feeding the dragon’, lucky number –nine’ and others where customers paid a nominal amount and got double or more back in return on making a win.
The proceeds from this section are directly sent for charity purposes under the Corporate Social Responsibility (CSR) initiative of IIM-I. The ‘Food Zone’ having five stalls serving everything from local, continental, Chinese and South Indian dishes tickled the taste buds of foodies.
‘Bank Ke Andar Phas Gaya Sikandar’- a fun game having two stages with many sub-stages was a big draw. The first stage included a ‘Bucket Ball Game’ and the next stage a couple of other games. ‘Chalti Ka Naam Gaadi’ tested the decision-making power of candidates by giving three options to choose from for making a purchase.
‘Face-Off’ focused on fashion and personality. ‘Munnabhai needs help’ tested participants’ creativity where they were asked to help Circuit to buy a cell connection for Munnabhai and choose a final SIM card with added special features.
Sahara Samay ‘India’s Most Wanted’ was based on awareness about news and Hindi news channels. Super Kaun Banega Consumer (KBC) checks consumer preference and knowledge of brands and outlets. ‘Paisa Wasool’ assessed the impact of Business Process Re-engineering (BPR) initiatives on customer services.