ANY GUESSES about the level of outbound tourist traffic from Lucknow to Singapore ? It grew by 22 per cent during January to May 2006!
The previous level of 55 per cent tourist traffic from Lucknow to Singapore achieved during 2004-05 and 2005-06 provided sufficient indication of the love of Lucknowites for the island nation.
The overall 77 per cent growth in outbound tourist traffic from Lucknow to Singapore achieved so far hasn’t thrown up any surprises for the Singapore Tourism Board (STB) officials from a Tier-II Indian city as its Area Director (North India) Kenneth Lim observed : “The STB already considers Lucknow as the key outbound tourist market among cities in India’s northern region”.
“The STB is making its tours even more action oriented by promoting concepts such as 24 hour riverside entertainment zones which attract Indian families, honeymooners and young couples to enjoy every moment of their leisure trip while visiting Singapore,” he said.
Lim commented : “It’s no surprise for us to be witnessing such a huge traffic of tourists from Lucknow to Singapore every year. We have found people in Lucknow as friendly as in our own nation. It’s the warmth and caring attitude of Singaporeans which attracts Lucknowites to Singapore every now and then”.
He said that the local tour operators form a very important segment of the STB’s global promotional plans to further augment tourist traffic from Lucknow to Singapore. “We are in Lucknow to update all the local tour operators on what the STB had been offering to the tourists while looking at their needs for promoting Singapore’s newest attractions among tourists”, Lim said.
The ratio of tourist traffic from Uttar Pradesh to Singapore comprises 55 per cent in leisure and 30 per cent in the business traveller segment. The STB does not have immediate plans on tying up with the UP State Tourism Development Corporation (UPSTDC) but future negotiations in this regard cannot be ruled out, he said.
Lim said that the huge Indian middle class now has the disposable income to go on leisure trips abroad.
The Indian middle class is well informed and willing to take leisure trips to Singapore as was already happening. “The STB had also been talking directly to Indian corporates for offering travel packages to Singapore”, he said.
So who of late had become the newest decision makers in a family for a leisure trip to Singapore? “ It’s the children ofcourse”, replied Lim.