Hooked on laptops, celeb blogs, Facebook
Youngsters between 12 and 18 years in Mumbai use laptops more than their contemporaries in the rest of India. They are also hooked to celebrity blogs and are not too keen on the idiot box for information, writes Tasneem Nashrulla.india Updated: Jul 30, 2009 01:37 IST
Youngsters between 12 and 18 years in Mumbai use laptops more than their contemporaries in the rest of India.
They are also hooked to celebrity blogs and are not too keen on the idiot box for information.
Tata Consultancy Services conducted a survey, Web 2.0, including 14,000 high school students across 12 cities in India to capture urban youth trends in information access and social networking.
The survey pointed to the emergence of India’s ‘digital natives’ — a young generation that is wired, mobilised and motivated by the Internet and technology.
The survey found that India’s own Silicon Valley, Bangalore, and Delhi lead way in the use of personal computers (77 per cent each).
Ahmedabad (73 per cent) had the highest PC penetration amongst mini metros.
One in four students in the metros has a laptop. In Mumbai, the number is much higher at 38 per cent, compared to the national average of 19 per cent.
The survey also gave enough proof why ‘google’ has found its way into the Oxford dictionary.
Google is the most preferred source of information amongst Indian students (41 per cent), followed by newspapers and magazines (26 per cent).
Kolkata had the largest number of students (77 per cent) using Google and Wikipedia.
Only 12 per cent of the students in Mumbai preferred television as a source of information; that’s less than half the national average of 25 per cent.
With 66 per cent of its students writing blogs — mostly about studies and schools — Bangalore emerged as the bloggers’ capital.
But Mumbai is the capital of celebrity blogging, with 60 per cent of students saying they are avid readers of what Bollywood stars have to say online.
Facebook emerged as the favourite networking site in Mumbai, though in the rest of the country more people preferred Orkut (27 per cent) over Facebook (17 per cent).