John Abraham and director Nagesh Kukunoor have reason to celebrate.
that had been complete for over two years, will finally release on August 13.
Produced by Percept Picture Company, the film ran into rough weather when Reliance Big Entertainment (RBE) reportedly backtracked on the price for the distribution rights, scared away by the serious subject. But now PPC and RBE are believed to have arrived at a deal.
Confirming the release plans, Shailendra Singh, Joint MD, PPC, says “The whole industry is rethinking on deals, so it is no big deal if Reliance wanted to renegotiate with us. John feels this is his best performance and after
8 x 10 Tasveer, Aashayein
should silence all those who were doubting Nagesh’s talent.”
He thinks the film will mark the return of sensible cinema: “Mediocre content and the failure of big films like
has hurt the confidence of the consumer.
could well surprise the audience in a pleasant way.”
will be competing with Aamir Khan’s
. But Singh isn’t worried. “The number of screens and the size of the audience is big enough. The content is what’s important,” he argues. “The audience can always sense a good product and I’m sure there will be plenty of takers for both
The 25-day promotional campaign for
should kick off in a fortnight’s time.