HT’s knowledge partner, Cirrus, tracks 711 publications in 10 languages (English, Hindi, Tamil, Kannada, Telugu, Malayalam, Bengali, Gujarati, Marathi and Urdu) across 17 cities (Delhi, Mumbai, Chennai, Bangalore, Kolkata, Ahmedabad, Kochi, Hyderabad, Pune, Chandigarh, Faridabad, Guwahati, Jammu, Lucknow, Patna, Rajkot and Surat).
A dedicated team of 70 researchers analyse 14,500 news articles over 10 hours everyday and collate the data required for this analysis.
Based on the above, Cirrus calculates the following:
Visibility Score or Vscore measures the total coverage received by a politician or a party in the print media on a given day. It takes into account the readership of the publication, the placement of the report, its size, any accompanying photographs or graphics, etc.
* Numerical values are assigned to the probable impact of all these parameters (for example, a value of 2 is assigned for front page coverage, 1.5 for a photograph, etc), which are then multiplied by the size of article and the readership of the publication.
* For example, a 200 sq. cm report on the front page of a publication with a readership of 10,000 will have a visibility score of 200 x 10,000 x 2.
* Since many publications have circulation figures running into lakhs and even tens of lakhs, the end result is massive and unwieldy. So, we have divided all these end figures by 10,00,000 (10 lakh) to arrive at a more manageable figure.
* Since the visibility scores of all politicians and parties are divided by the same denominator, their relative scores remain the same.
* Now, the Vscore for individual politicians and parties in every single publication is added up to get the final Vscore for the day.
Share of Voice
The Image Monitor covers all the political parties represented in the 14th Lok Sabha and 90 leading politicians. Share of Voice is the coverage received by a single politician or party compared to the coverage received by all politicians and parties in our study expressed as a percentage.
For example, if Politician X has a 10 per cent share of voice on March 18, it means he or she has received 10 per cent of the total coverage (as defined above) received by all politicians on that day.