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How about a designer Diwali?

india Updated: Oct 12, 2011 02:03 IST
Aakriti Sawhney
Aakriti Sawhney
Hindustan Times
Highlight Story

As you gear up for one of the most awaited festivals, Diwali, how about a fair dedicated entirely to this occasion? Jalsa, a festive shopping extravaganza that takes place in Delhi twice a year — usually during March and September — is holding a special Diwali fair for Delhiites.

The fair that will take place today at Hotel Hyatt Regency, will see products such as designer clothes, trousseau giftware, bags, footwear, jewellery and furnishings, all under one roof. “We got a request from lots of people to hold a pre-Diwali fair catering to various needs. So we came up with this idea,” says entrepreneur Timsy Anand, the brain behind the concept.

One of the USPs of this fair is that all the artists are from outside Delhi. There are around 50 participants. “It’s all exclusive stuff that you won’t otherwise find in Delhi,” says Anand. “Also, there is stuff for everyone as the cost of many products starts at Rs 1000,” adds Anand.

Started five years ago, Jalsa is a platform that promotes both established and new talent not only in fashion but in anything that is creative. Out of the many things available here, watch out for Amita Ganeriwala from Kolkata, as she presents an exclusive line of Benarsi Woven saris. “Ganeriwala’s collection of saris, salwar suits and tunics are very classy and affordable,” says Anand.

Another attraction at the fair is Bansri Mehta’s Joaillerie collection. Mehta combines skilled craftsmanship, distinctive woven ribbon, silks and leather into elegant silver or gold settings, and then pair the piece with exquisite precious and semi-precious stones brushed gold medallions.

Anand herself will be presenting her own label, Noor-e-armaan, which is a range of designer Pakistani clothes. “It’s stylish winter wear in bright colours and is inspired by royal wear,” she says.

Catch it live
What: Jalsa, a festive shopping extravaganza
Where: Hyatt Regency, Bhikaiji Cama Place,
Ring Road
When: October 12
Entry: Free to all

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