The Hindustan Times-MaRS Survey on India’s Best Banks was carried out in 18 major state capitals and business centres across India.
For the purposes of sampling, each city or town was divided into sampling zones. These ranged from five to 30 depending on the city.
Each sampling zone was allocated a number of starting points. From each starting point, up to six households were selected and interviewed, using random start and systematic sampling. The sampling, survey and analysis was carried out by MaRS, our knowledge partner for this initiative.
In the major metros, such as Mumbai and Delhi, very high income localities such as some areas in South Mumbai or South Delhi were excluded from sampling frame. All slums and similar localities were also excluded in all sample towns. Also, account holders of multinational banks were not included.
The universe of the study, therefore, was by design restricted to middle class urban Indians.
Also, the findings were not analysed by income or socio economic classes. To a banker, all customers must be equal and that was how we approached our analysis of findings.