HT MaRS Youth Survey: Methodology

  • HT Correspondent, Hindustan Times, New Delhi
  • Updated: Aug 10, 2014 23:38 IST

India Youth Survey 2014 was carried out by MaRS Monitoring and Research Systems among 5,214 urban youth in 15 state capitals and major towns in India—Delhi, Lucknow, Jaipur, and Chandigarh in the north, Kolkata, Patna, Ranchi in the East, Mumbai, Ahmedabad, Pune and Indore in the West, and Chennai, Bangalore, Hyderabad and Kochi in the South.

The target respondents were both male and female from age groups 18-21 years and 21-25 years, belonging to households with durable ownership of CTV, Refrigerator and at least two of: Car, Home computer/laptop, AC, washing machine.

The respondent was either currently a student of undergraduate or above or employed with education graduate or above. Additionally the respondent was a regular user of internet and member of a social networking site.

AgeSample Size
18-21 Years 2605
21-25 Years2609
Male 2602
Female 2612 ​
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