How would you feel if you are beaten with your own stick? If you haven't had the misfortune of experiencing it, all you need to do is imagine yourself in the Indian team's shoes to get some idea.
If Michael Clarke's double hundred in Adelaide didn't hurt the demoralised Indian team enough, the fact that the Australia skipper got his bat custom made from India for that spanking would have surely left them gutted.
While the irony would not be missed by the India fans, the Jalandhar-based bat manufacturer, Spartan Sporting Goods, is smiling from ear to ear. It entered into a three-year contract with Clarke only before the Adelaide Test, and the batsman hammered a big one with the signature MC 329 willow, representing his initials and his unbeaten triple in Sydney.
Baldev Singh, who crafted the willow, is over the moon. "I am delighted my creation has been appreciated so much." While Indian batsmen prefer heavy bats, Clarke uses a lighter one.
"Weight and balance are the most important aspects of any bat. I did my best to make it as good as I could."
Clarke sees a soaring big business in his rising fame and plans to launch a entire fitness range. "I'm really keen to do stuff outside of cricket and produce a fitness range and they're really interested in that," he said.
"It's having the opportunity to not only provide cricket equipment for the guys playing at the highest level, but down to kids playing beach cricket."
Spartan too have plans ready to cash in on the success of their brand ambassador by launching the whole new series of MC329. The partnership looks certain to keep hitting the sweet spot.