With the Narendra Modi government set to complete two years in office on May 26, the information and broadcasting ministry has begun consultations with other ministries to chalk out a strategy for highlighting its achievements.
The ministry has already written to the other departments, seeking details of initiatives undertaken by them in the past 18 months so that a plan for publicising them can be prepared across various platforms.
“The government’s first year in office was marked by the tagline ‘Saal Ek Shuruat Anek’. Now, consultations are on so that a detailed communication plan involving the Press Information Bureau, Doordarshan, AIR and other publicity units and ministries can be formulated,” an official said.
Earlier this month, minister of state for I&B Rajyavardhan Rathore held a meeting in which it was emphasised that the flow of information from the ministries and departments to the publicity officers should be made smoother.
I&B secretary Sunil Arora has also written to his counterparts in other departments, asking them to share information on their key programmes and initiatives.
All media units under the I&B ministry, including the Press Information Bureau, have been asked to share their action plans. Department publicity officers, on the other hand, have been asked to outline five major policy decisions or initiatives taken by their ministries in the last two years.
Public broadcaster Doordarshan has also been asked to outline a comprehensive strategy for its regional and national network, including the Kisan TV channel, officials said.
The ministry may also consider taking the assistance of industry professionals to ensure that a crisp and clear communication strategy is put in place, they said.