I&B plays the Grim Bleeper
I&B plays the Grim Bleeperindia Updated: Jun 10, 2006 03:29 IST
Those scenes of semi-clad item girls gyrating to a remix song may soon fade out of music channels. The I&B Ministry has pressed the stop button. If the channels want to remain on air, they will have to show “decent” videos.
The ministry on Friday issued a directive to six television channels — MTV, Channel V, ITV, B4U, MH1 and ETC — asking them to run a scroll for three days from Monday, apologising for showing “objectionable” music videos.
The scroll will read: “I&B Ministry issues a warning to music TV channels for violation of programme code. Music channels assure to be more careful in future.”
If the channels do not roll the scroll, they will have to face the music. An official told HT that their registration would be cancelled and cable operators would be asked not to air them. If the channels show “objectionable” content again, they can be suspended for a few days and fined.
The directive is issued under the Cable Television Network (Regulation) Act 1995 which specifies a programme code. According to it, indecent scenes must not be aired on prime time nor should shots of smoking/drinking that can adversely influence youngsters.
The I&B directive is final as it was given after a hearing of the channels' representatives. The channels had opposed the ministry's initial notice.
Officials said some NGOs and citizens had complained that the channels were showing objectionable Hindi remix songs and English videos that seemed to glamorise drinking and smoking.
Most channels have refused to comment on the new diktat.