Don't go by the name; Sonam Kapoor and Imran Khan starrer I Hate Luv Storys is totally pro-love, says young director Punit Malhotra, who has given a 'fun treatment' to the much ridiculed Bollywood romances.
Punit is confident that the film, about a young man who falls in love despite being cynical about the whole concept, will find a connect with the audience.
"It is very young, fresh and totally pro-love stories. It is not anti-anything. We all have grown up watching Bollywood romances and no matter what we say, we connect to them somewhere. They may be soppy, cheesy but they are feel-good films. People do associate with them at some level," Punit said.
"It is a take-off from romantic films of Bollywood in a very nice way. It is a little tongue-and-cheek way of looking at all the romantics films and stories," he adds. The film, produced by Karan Johar's Dharma productions, hits theatres this July.
At 28, he may seem too young to handle the intricacies of filmmaking, but Punit, nephew of fashion desinger Manish Malhotra, is a veteran when it comes to working behind the camera.
He has assisted director-producer Karan Johar on blockbusters like Kabhi Khushi Kabhi Gham, Kal Ho Naa Ho, Kabhi Alvida Naa Kehna, Amol Palekar on Paheli and Tarun Mansukhani on Dostana as creative director.
"I wanted to turn director couple of years back but for some reasons I did not get into it. But I have gone all out with this film. I don't think I am too young for direction," says Punit, who slogged behind the camera for close to ten years.
His closeness with the lead actress of his film has sparked romance rumours but the director rubbishes such reports.
"I don't know where it came from. It is total rubbish. People come and say anything and go away. You can laugh at times and get irritated at times but can do nothing about it. In fact, it was Sonam, who told me to keep my cool about such rumours," he says.