'I love you' comes with a £163,424 price tag | india | Hindustan Times
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'I love you' comes with a £163,424 price tag

Words 'I love you' are priceless, and can never equate with the biggest of luxuries, have a price tag of 163, 424 pounds, according to a research.

india Updated: Jul 14, 2009 19:56 IST

Those who say hearing the words 'I love you' is priceless, and can never equate with the biggest of luxuries, need to think again, for according to a recent research in a book, these invaluable words have a price tag of 163, 424 pounds.

The book, titled You Are Really Rich, You Just Don't Know It Yet, has attempted to work out our real worth by putting a value on some of the priceless moments in life.

Authored by former ad executives Steve Henry and David Alberts, the book aims to show there are more important things than money.

"The book is about a new value system, an alternative to a purely financial system," the Telegraph quoted Henry as saying.

He added: "Partly because, as a direct result of the credit crunch, people are exploring different ways of living, and they're looking for something to replace money as a general criterion for value."

Research specialist Brainjuicer carried out a study in which he asked over 1,000 people nationally what made them happy.

They were asked to rate 50 different life events and experiences and compare them with the pleasure gained from a lottery windfall.

Using a rating system a monetary value was calculated for those little things in life, which make us happy.

"We started looking at the things that make a real difference in people lives and saying there is more to life than worrying about belt tightening in a recession," said Alberts.

"What it is doing is making us think twice about spending money and what we really want in life.

"It was interesting when doing the research that very few people mentioned money and people focused on family occasion, hanging out with friends, having a quiet time on their own, seeing grandchildren and visiting places they had never seen before as things that made a real difference in their lives," he added.

Being in good health turned out to be the most precious possession with a value of 180,105 pounds.

And being told 'I Love You' came second, and was worth 163,424 pounds.

Closely following it was being in a stable relationship priced at 154,849 pounds.

Living in the City proved to be worth much less than being in the country.