ICE launches 'Spot the Ball' contest | india | Hindustan Times
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ICE launches 'Spot the Ball' contest

The contest, accessible to Airtel subscribers across 23 circles, promises a brand new Mercedes to the winner.

india Updated: Apr 05, 2006 11:28 IST

UK's premier mobile interactive community service provider, ICE 365, mi-VAS(tm),  in association with Airtel announced the launch of an exciting new cricket contest 'Spot the Ball' on Tuesday.

The contest will provide Airtel cricket enthusiastic subscribers, a perfect opportunity to test their skill and mettle as they try to 'Spot the Cricket Ball' located in the grid displayed on the mobile screen. 
 
'Spot the Ball' is a multi-platform game, accessible through the Web, Mobile, SMS and IVR systems, in which a picture of cricket maestro Sachin Tendulkar playing on a cricket pitch is displayed on the mobile screen of the user. The cricket ball is removed from the picture and subscribers through their skill and judgment need to spot the correct position of the ball. 
 
The contest, accessible to Airtel subscribers across 23 circles, is a first of its kind cricket game, wherein the mega prize winner will take home a brand new Mercedes worth Rs 30 lakhs! 
 
Commenting on the launch of Spot the Ball, Paul Shoker, Group President, ICE 365, stated that "Mobile gaming is a rising star in India's fast-growing wireless business. In fact, Indian telecom analysts have pegged mobile gaming as the next big revenue earner after short messaging. Market researchers expect the Indian mobile gaming market will generate annual revenue of about $336 million by 2009."