Expanding its national footprint, Idea Cellular, one of the leading telecom operators in the country, has now entered Orissa, with the launch of its GSM mobile services in the state.
Idea now covers over 80 per cent of the telephony potential of the country, and is the Third largest private GSM player with over 41 million subscribers across 15 telecom circles.
Idea Cellular, part of the Aditya Birla Group, will introduce its complete range of affordable and innovative mobile telephony products and services for over 39 million people in the state, an Idea release said in Hyderabad on Wednesday.
Orissa, with a teledensity of 20.3 per cent as compared to the national average of over 35 per cent, has been identified by Idea as a key growth market. It will cover 360 towns and villages in the state by next month with plans to rapidly expand its cover to 2,200 towns and villages by March 2010, release said.
Speaking on the occasion Director, Operations, Idea Cellular Ltd, Ambrish Jain, said, "We are happy to announce our entry into Orissa, as we expand across the country. We welcome the people of this coastal state to join Idea's pan-India network.
Idea's commitment to offer the best telephony experience for our customers will usher in a new dimension in mobile telephony experience for the people of the state."