Brand ambassador of International Indian Film Academy Awards (IIFA), Amitabh Bachchan, said on Tuesday that the aim of the organization while choosing a new location each time was meant to spread the Bollywood awareness across the globe.
"The idea really is to be as expansive as possible to reach various parts of the universe and go places which are relatively unheard of as far as Indian cinema is concerned and be able to carry our cinema there," said Amitabh Bachchan in a conference in New Delhi.
Further, the superstar fully justified the judging pattern of IIFA, which has regularly been under scanner.
"One of the uniqueness of IIFA is that our voting pattern is done by the film industry itself we don''t take any personal decisions. The decisions and polling pattern is that we send out nominations to the entire film industry and the film industry comes on to the computer and then cast their votes. The results that you see and the awards which are given are the results that the film industry wants to see," Bachchan added.