Imogen Heap's Twitter dress at 52nd Grammy's | india | Hindustan Times
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Imogen Heap's Twitter dress at 52nd Grammy's

india Updated: Jan 31, 2012 15:34 IST
Imogen Heap

Singer-songwriter Imogen Heap hands down won, although unofficially, the 52nd Grammy Awards' wearing a "Twitter Dress," a piece of clothing which instead of showing sexy skin, had images transmitted by fans who utilised the hashtag #twitdress.

One of the early social media hat tips in evidence comes from artist Imogen Heap, who accepted an award for Best Engineered Album, Non-Classical wearing a specially crafted “Twitter Dress.”

Around Heap's neck: a kind of sculptural cuff with blinking light. And her purse was a small television.

The necklace had a live Twitter feed with a wireless router. And a television with videos her fans were sending to her account. She brought her followers down the red carpet.

The Twitdress idea is nothing if not a creative way to incorporate social media into the Grammys experience and — literally — bring the fans with an artist onto the stage.