Imogen Heap's Twitter dress at 52nd Grammy's
Singer-songwriter Imogen Heap turned heads at the 52nd Grammy Awards for wearing a "Twitter Dress," a piece of clothing which instead of showing her skin helped her to stay connected with her fans. Read on...india Updated: Jan 31, 2012 15:34 IST
Singer-songwriter Imogen Heap hands down won, although unofficially, the 52nd Grammy Awards' wearing a "Twitter Dress," a piece of clothing which instead of showing sexy skin, had images transmitted by fans who utilised the hashtag #twitdress.
One of the early social media hat tips in evidence comes from artist Imogen Heap, who accepted an award for Best Engineered Album, Non-Classical wearing a specially crafted “Twitter Dress.”
Around Heap's neck: a kind of sculptural cuff with blinking light. And her purse was a small television.
The necklace had a live Twitter feed with a wireless router. And a television with videos her fans were sending to her account. She brought her followers down the red carpet.
The Twitdress idea is nothing if not a creative way to incorporate social media into the Grammys experience and — literally — bring the fans with an artist onto the stage.