India-Aus series surpasses Ashes in TV viewership | india | Hindustan Times
Today in New Delhi, India
Apr 26, 2017-Wednesday
New Delhi
  • Humidity
  • Wind

India-Aus series surpasses Ashes in TV viewership

india Updated: Jan 07, 2012 11:00 IST
India-Aus series

The ongoing India-Australia Test series might have been a one-sided affair so far with Mahendra Singh Dhoni's men coming a cropper but it has drawn more eyeballs than the Ashes with the latest ratings showing a shift in interest for cricket fans in Sydney.

The television audiences for the ongoing series are up by more than 30% than last year's Ashes, indicating that Ashes is no longer the most watched cricket series in Australia.

Broadcaster Channel 9 has recorded an average national rating of 1.492 million viewers during the two Tests so far, while last summer an average of 1.144 million tuned in for the drubbing England dished up.

Nine's head of sport Steve Crawley said India are now Australia's greatest rival.

"India are our gun opponent now. The Ashes may well come back, especially if England hold on to that No.1 ranking, but right now all the evidence shows that India is in front for Australian audiences," Crawley said.

"It seems there's plenty of interest in watching guys like Ricky Ponting and Michael Clarke, and James Pattinson already has real star quality," he was quoted as saying in Daily Telegraph.