India's mobile handsets sales cross 50 mn in Jan-March | india | Hindustan Times
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India's mobile handsets sales cross 50 mn in Jan-March

india Updated: Jul 03, 2012 18:54 IST
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India's mobile handsets sales crossed 50 million units in the Jan-March quarter, up 9.1% from the like period of the previous year, with Nokia retaining its leadership position with 23% market share, a study showed Tuesday.

"The overall India mobile handsets market registered sales of 50.2 million units during January-March 2012," said CyberMedia Research India monthly mobile handsets market review for the quarter 2012.

"In the overall India mobile handsets market, Nokia retained leadership position with 23% share, followed by Samsung at second position with 14.1% and Micromax at third position with 5.8% in terms of sales (unit shipments)," it added.

The smartphone sales touched 2.7 million units during the period under review with Samsung emerging as the leader with 40.4% market share followed by Nokia and RIM with 25.5% and 12.3% shares respectively.

"As the India mobile handsets market grows in maturity, the needs of users are clearly seen to be converging around two major form factors -- high-power, high-speed smartphones vis-a-vis value-plus, content-enabled featurephones," said Anirban Banerjee, associate vice president, research and advisory services, CyberMedia Research.

"While most players are strong in a particular category, Samsung and others have been able to maintain a strong presence across the spectrum, driven mainly by innovation, quick time-to-market and a segmented approach," he added.

The study also said that shipments of multi-SIM handset category continued to rise, accounting for as much as 67.7% of total shipments during the quarter.

However, even more significantly, total shipments of 3G-enabled mobile handsets in the country touched 4.7 million units during the period. With this there was a decline of 7.8% against the previous quarter.

According to the study while smartphones made up 5.3% of units sold and almost a quarter of total handset revenues. Multi-SIM handsets accounted for two-thirds of total sales and 3G phone sales accounted for under 10% of total sales.