For Michael Dell, the man who is often bracketed with Bill Gates because of the common factors – teenage enterprise, early billion and cutting edge technology business – small is beautiful and India is big.
The chief executive officer of Dell Inc, the Texas-based hardware major who made a big brand out of selling customised computers at competitive prices by smart supply management and online customisation, India is the fastest growing market.
Dell, which derives half its revenues from US is expanding its reach within consumers and small and medium enterprises in India, with annual revenues from the country doubling every year — much faster than the market rate for the country.
“India is one of our ten biggest markets. It is the fastest growing in the top ten and great place to be in. We are very enthusiastic about our business in India. In fact, we have started exporting our products to Dubai from our production facility at Chennai,” Dell said at a meeting with editors.
He said his company was systematically moving away from the bias towards large enterprise customers.
“In the last three years we have tried to balance it out with renewed focus on consumers and small and medium enterprises,” he said.
Dell, which also has a big back-office services unit in India, is keen to hire more people to keep the pace of its robust growth. “We already have 23,000 employees and will hire more,” he said.
According to data available with the IT advisory firm IDC, during October-December 2009 Dell emerged as largest player in notebook category within India with a 26.3 per cent market share.
“There was an initial surge in netbook demand. But most of our growth this year is going to come from notebooks. The competition will largely come from low-cost unorganised sector,” explained Dell.