Fans across the country may have been heartbroken by the early exit of Rahul Dravid's boys from the cricket World Cup, but a few know that India still has a presence both on and off the field in the ongoing mega event regarding one of the most important aspect, security.
To addresss the security concerns of the players and officials participating in the Caribbean tourney, a Kolkata-based company was enstrusted with the responsibility of providing secured identifications to the players, officials and all others associated with the event.
The entry ticket holograms, vehicle authorisation passes, security badges, indentification pouches and camera equipemnt authorisation seals of the ongoing Cup in the West Indies were provided by Holoflex Limited, which is headquartered in the nearby satellite township of Salt Lake.
"We earlier did the holograms for the World Cup in 1996 that was held in India. We also provided the holograms for the mini World Cup in Bangladesh in 1998, and the ICC Champions Trophy in India last year," the ISO 9001:2000 company's president Ajit Kumar Surana told the agency on Sunday.
The Company has also done the hologram for International Cricket Council's logo.
And how did they bag the order for the ongoing World Cup? "ICC was familiar with our work. For the World Cup, they had chosen Rushmans' as the security agency. And they referred our name to Rushmans' for preparing the holograms," he said.
Surana claimed the company made use of a custom-made high security hologram with a host of covert and overt features that made duplication 'practically impossible'.
"These sensitive documents have been made impregnable to duplicating and counterfeiting. Thus, these measures have helped in tightening security for the entire event," he said.
Surana said that the company started its work about two and half months before the World Cup and completed its assigned tasks well in time for the organisers to sent the documents for printing.
Holoflex has branch offices in Mumbai, Delhi, Chennai and Gwalior, and exports its products to more than 25 countries.
"For two years in a row, we have won the highest level of award in the industry conferred by the International Hologram Manufacturers' Association, London, for producing the best security hologram across the globe," he added.