Ever heard of meltdown tourism? One has to certainly credit Union Tourism Minister Ambika Soni for such creative reinterpretations of her drive to attract more visitors to the country. “When things look down — in financial crisis, people turn to God”, she told a conference of economic editors. Naturally, India has an edge in this regard, with its famous temples and churches, to enable victims of the global financial crisis to find a zone of peace from a harsh material world in which they have lost their shirts or skirts.
Ms Soni must also rope in stalwarts of the UPA government to address such tourists. What better therapy can be provided to soothe the jangled nerves of those who have burnt their fingers in the global financial meltdown than the words of P. Chidambaram, India’s Finance Minister? He remains in denial that there is a crisis at all, telling economic editors to banish the thought that there is even a recession! For their rejuvenation, these visitors need to banish the fact that there was even a meltdown!
For a complete cure, however, Ms Soni must devote some thought as to how meltdown tourists can reinvent themselves. Here again, India provides wonderful opportunities. Just the other day, a couple of MBA graduates demonstrated how to cope with an erosion of stock market portfolios by taking to abduction. Who wouldn’t want to take out a bank when the heist can be planned perfectly? The upshot is that Ms Soni has a winner on her hands with meltdown tourists running amok in the country. For starters, they should probably abduct her!