Indian bands no longer need to cut an album to find an audience. Podcasts are helping bands reach out and find listeners.
<b1>Radio jockey, Ashish Ddavidd (29), is the founder of the Indian Underground Podcast, which he started to discover new bands and publicise their music. “I sent out the IUP [ pl expand] link to people through networking sites and songs started to flow in. I now have monthly episodes of new music,” Ddavidd said.
The platform is open to all genres and listeners contact Ddavidd through email and Facebook. “We’ve come to equally own IUP,” he added.
It’s feasible for even niche bands to find audiences, thanks to the do-it-yourself options on the Net. So there’s The Flaming Skull (TFS), a fortnightly podcast for metal music, and Pod 666, run by a 13-year-old. TFS even has an Independence Day episode lined up, featuring songs from Mumbai metal bands, Devoid and Infernal Wrath.
And bands aren’t complaining either. Arun Iyer, vocalist for Devoid, said: “Listeners come in from Europe and South America.”
There are also new, independent record labels that have made cutting an album a realistic dream for Indian bands.
Counter Culture Records, co-owned by Girish Talwar, is collaborating with Saregama and Universal Records to promote Indian bands. “We help artistes who don’t have enough money,” said Talwar.
The label supports all genres, and has recently finished recording with Delhi band, Them Clones. A series of podcasts called Megaphone is also in the offing.