With cell phone companies embracing the idea of a "Television in the Pocket" and media firms like CBS investing in a branded channel on YouTube.com, marketing gurus from South Asia put the phenomenon under scanner in New York on December 4.
Leading lights of the new media are gathering in New York for a panel on "New Media Revolution: How Media and Mobile is Changing the Game of Advertising" under the auspices of SAMMA (South Asians in Media and Marketing), a national trade association for South Asian and Indian Executives in US marketing and media companies.
Panelists include Manish Jha (SVP, ESPN Mobile), Nick Pahade (President, Denou Group), Deepak Srinivasan (Vice President of Product Management, 24/7 Real Media) and Nihal Mehta (CEO, Ipsh! Mobile Marketing).
"South Asians are now extending their dominance in software technology to the consumer marketing arena," says SAMMA co-founder Bhavesh Patel, Director, Digital Media, NBA (National Basketball Association).
"SAMMA is proud to be bringing attention to this growing trend of South Asians in marketing and helping network this rapidly growing community of leading media and marketing executives."
Among other leading South Asian executives in US marketing and media companies are:
* Bina Brianca, Executive Director, Global Consumer Marketing, Clinique
* Nusrat Durrani, SVP and General Manager for MTV World
* Indra Nooyi, President and CEO, Pepsico
* Ivan Menezes, President, Global North America, Diageo (marketers of Smirnoff & Guinness)
* Vivek Shah, President, Digital Publishing, Fortune/Money Group
* Rishad Tobacowalla, Chief Innovations Officer, Publicis and Founder,
SAMMA aims to promote and connect the growing numbers of South Asian professionals working in the media and marketing industries - across industries that include CPG, advertising, new media, entertainment, fashion/retail.
Founded in 2006, SAMMA with a membership of 550 provides a platform for linking South Asians in media and marketing to one another and providing networking, professional development, and business development opportunities to them.