British-born Preeti Desai has become the first person of Indian origin to win the Miss Great Britain title.
She replaces original winner Danielle Lloyd who was stripped off the award for reportedly dating judge Teddy Sheringham and agreeing to pose for Playboy magazine.
The 25-year-old, from Guisborough, North Yorks will now represent Britain in the Miss Universe beauty pageant.
Preeti's family - mother Hema, father Jitu, and sister Anjlee - are ecstatic at her win, according to the Sun newspaper.
Preeti gave all credit to her mum, who is recovering, from a serious illness.
"When she was crowned Miss Great Britain she rang to tell me and said, 'The crown is for you.' I burst into tears. I felt as if I won that crown. I felt as if I am Miss Great Britain. She only wants to see me happy - both my girls do. They want to see me smiling thanks to them I was able to overcome that dreadful illness," Hema said.
"When I was 18 I decided to leave work and stay at home full time with her. We wanted to see her smile again. That's why winning this contest means so much, because it makes her happy - and that is priceless," Preeti said.