Indian tyre cos improving: JD Power
Indian tyre manufacturers managed to improve significantly on customer satisfaction this year with most brands delivering on better durability and traction.india Updated: Apr 11, 2006 17:52 IST
Indian tyre manufacturers managed to improve significantly on customer satisfaction this year with most brands delivering on better durability and traction, according to JD Power.
"The 2006 industry average score of 789 index points (on a 1,000-point scale) is an improvement of 18 points from 2005, largely based on gains for MRF and JK Tyre, which together accounts for more than two-fifths of the total industry," JD Power Asia Pacific said while releasing the 2006 India Original Tyre Customer Satisfaction Index.
The most significant improvements are the factors for durability and traction, with most brands demonstrating an improvement in these areas, it said.
In line with the gains in overall satisfaction achieved by MRF and JK Tyre, these two brands have also garnered larger shares of the original tire market in India, each increasing their market share by 8 per cent compared to 2005.
Leading tyre manufacturer MRF has topped the 2006 'India Original Tire Customer Satisfaction Index', moving up three ranks from last year.
"MRF's comeback to top position is supported by industry benchmark performance on all five factors evaluated in the study," JD Power Asia Pacific India director Mohit Arora said.
This is the fourth time MRF has ranked highest in the study, which analyzed perceptions of new-vehicle buyers on five critical factors--appearance of tyre, durability of tires, ride quality, traction and handling.
The study is based on responses from more than 2,600 new-vehicle owners of 33 different vehicle models in India. Customers were surveyed between June and August 2005 at 12 to 18 months of ownership.