Globalisation has not only made it a small and better world to live in, it is also providing better job opportunities for the people -- an idea that has been vouched for by more than three-fourths of Indians in a recent survey.
In a global consumer opinion survey conducted by research firm ACNielsen, Indians have emerged as the strongest proponent of the theory that "globalisation means better job opportunity." As many as 78 per cent Indians agreed that globalisation helps them shape their careers better, followed by 73 per cent in Philippines and 71 per cent in China.
Over half of the consumers surveyed in Latin America (57 per cent) and Asia Pacific (53 per cent) said that global business in their domestic markets bring greater job opportunities and better working lives.
While six of the top ten countries in agreement to globalisation bringing increased job and career opportunities hailed from the Asia Pacific, people in Greece and Thailand were comparatively skeptical, ACNielsen said.
"Today, globalisation and in particular the internet, has transformed commerce tremendously, creating new ways for retailers and businesses to market their products and interact with their customers, and for job seekers and recruiters to seek each other out," ACNielsen South Asia Executive Director Sarang Panchal said.
The report points out global integration has impacted every sector and every aspect of today's lifestyle as it provides increased access to products, services and opportunities to people in relatively less developed but fast growing markets. MORE
According to the ACNielsen survey, consumers in India, Philippines, Malaysia, Taiwan and South Africa unanimously agreed on the value of globalization, while people in Greece and Thailand are comparatively more skeptical.
While, Indians have agreed to the fact that globalisation has improved the standard of their lives considerably, on the flip side, they also believe that it has had an adverse effect on the value system.
According to the survey, six in every ten Indians believed that globalisation had changed their values and was making life too fast and impersonal. Indians were followed by more than 50 per cent of Thais and Singaporeans admitting adverse impact on their value system.
Interestingly, only 39 per cent of Americans agree that globalisation might lead to change in their values and lead to life becoming impersonal.
Eight of the top 10 markets agreeing to globalization threatening local traditions and culture hail from Europe, suggesting that these developed countries may feel more threatened by globalization, than benefitted by it.
"There are always two sides to a coin. Globalization has its price," added Panchal. "The survey findings for Asia Pacific indicate exactly that, because while one in two people polled were positive about the benefits of globalisation, they are not immune to its possible down-side," he added.
The survey was polled over 23,500 consumers online in 42 markets in Europe, North America, Asia Pacific, Latin America, South Africa and Middle East.